You have to hand it to Malcolm Gladwell - he has taken a subject that most of us would lazily dismiss as "intuition", and has written a substantial and a fairly engrossing book on it. He starts off laying out three objectives - to convince the reader that "blink" decisions are as good as any; to enable the reader to figure out when to trust such decisions and when not to; and finally, to help understand how such decisions can actually be controlled. To his credit, he has written a cohesive and well-structured book that attempts to do exactly that.
One of the fascinating aspects in this book for me was the wide and diverse nature of the anecdotal stories that he has used to bolster his arguments. these anecdotes range from military war games to speed-dating, from Herman Miller chairs to cola wars, from gamblers to trombone players in orchestras, and from autism to shootouts in the Bronx.
On the flip side, one of the pitfalls in stretching a thin subject line to a full-fledged book is that of belaboring a point .... and Gladwell does that at times. Huh? We get it. Can we now move on please?
Finally, what prevents this book from going over a 7/10 for me is that there were no real takeaways for , counter to Gladwell's claim of the potential to end up with "a different and better world" - a claim he makes in the introductory chapter itself. Sure, it's a fascinating read but there were no learnings at the end of it. However, just for his use of diverse anecdotes, it was worth the time spent in reading this book for me.
Pros: Cohesively structured, fascinating anecdotes
Cons: Points are belabored at times